Viewers want to watch what they like, when they want, and find their favorite programs with just a press of a button. They want seamless integration of their cable, satellite, terrestrial and even IPTV services. They want to be able to watch TV wherever they are, whether it’s on the TV in the living room, the PC in the office or their mobile phone on the train.
SeaChange International (EMEA) is market leader in metadata solutions for linear broadcasting and video on demand. Customers that are using their products are typically broadcasters, cable companies such as UPC, Inea, Casema, BBC and RTL. Hightech ICT was requested to develop the SeaChange Adrenaline Business Management Suite (BMS), which delivers integrated promotional and business analytics tools, empowering service providers to fully merchandise their on-demand content through bundling and promotions.
The BMS empowers service providers to fully merchandise their on-demand content through bundling and promotions like loyalty programs and happy hour discounts, in addition to providing complete lifecycle management of their content contracts. Working in concert with SeaChange Adrenalin Business Intelligence software, service providers get the convenience of web-based analytics to see which content consumers have viewed and purchased, allowing them to fine-tune their campaigns and giving them better inventory management.
The SeaChange Business Management Suite will become the “business card” of the SeaChange Adrenalin solution. Therefore, it had to become an attractive and user-friendly application, enabling marketeers to do their work in an efficient manner.
The original BMS has been developed in classic ASP.NET WebForms. During the project the team has periodically evaluated other web solutions for solving the demanding requirements of having an attractive and efficient user interface, such as ASP.NET MVC. The BMS is deployed at a wide range of customers and used in production, giving them an improved way to manage their content.
Tools and techniques
- Visual Studio 2010, 2012
- .NET 4.0
- ASP .NET 4.x with MVP
- Telerik ASP.NET Ajax controls
- SQL Server 2008